Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites, and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:


This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there. It’s time we start extending this persona-driven, personalized marketing to our websites, and specifically the homepage. The homepage is the proverbial front door of our brands; often a landing page, it’s the first page you’ll go to find out who a company is and what it does.
Get advanced capabilities with all the design features of the Wix Editor. Build custom web applications and robust websites. It’s serverless, hassle-free coding. You can set up your own database collections, build content rich websites, add custom forms and change site behavior with our APIs. Plus, anything you create is SEO compatible. With our website builder, you can create anything you want.
Behavioral attributes: What is the visitor doing or what has the visitor done on your site? For example, if she clicked on 5 pages including pricing, she’s showing purchase intent. How do you personalize for that experience? Or how do you re-engage those that are showing intent to leave your site? Site visitors display an endless array of behaviors, and by optimizing for a mix of those, you can get really dynamic with personalization.
Great research and Excellent Idea, I have seen eCommerce websites using a different design and products listing landing page depend on users and location.Google is aware of it too and it's showing the results as per location. One more thing is if you can not change the layout or design of a landing page, you can change texts appears on it. for example, Since last year, when you log in on Moz, It detects the local time and according to it displays welcome texts like Good Morning, Good Afternoon, Good Evening and it's really impressive.
To get closer to a global maximum. We had reached a local maximum on our current site. After four years of iteration and conversion optimization, we had achieved the best possible version of the existing design. New A/B tests on the page returned insignificant results. We had to design a radically different site to get closer to the global maximum with higher conversion rates and engagement. In other words, we were climbing a mountain and had reached a small hill, but our goal was to summit the peak.
Burn is a prerequisite bootstrapper and installer chainer tool, was first released in version 3.6.[12] Features include small size, proper elevation support for Windows Vista and Windows 7, a very customizable UI and progress indicators, and automatic download of required dependencies. The old Burn source code was abandoned in July 2009 and reimplemented based on NETFX4 bootstrapper.[13]
It's simple. With Wix, you get the freedom to create a free website that looks exactly the way you want. It doesn't matter how experienced you are. Prefer to have a website built for you? Try Wix ADI. Need advanced code capabilities? You've got that too. With Wix, you get the whole package, including a website builder, reliable web hosting, top security, and the best SEO for your website. And that's not all, our dedicated Support Team is always here for you.
Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a computer system known as a web server, also called an HTTP (Hyper Text Transfer Protocol) server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Nginx, Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
The best customized gifts to give this year are the ones that come from the heart. Be sure to consider personality and style before choosing a gift. Anything from doormats to coffee mugs can make for great customized gifts. When shopping for online gift ideas, you want to make sure the gift you give is meaningful and personalized. You can find the perfect gifts for mom with just a little bit of inspiration! Get her a personalized item that lets her know how much you appreciate all of those special gifts she has given to you. A unique personalized gift is sure to bring a smile to her face any time of year!
Spring is in the air and Easter is around the corner! Mark your calendars for the occasion and use our Easter gifts to commemorate the special day. This holiday, remember to use our custom gift ideas, such as an engraved frame featuring the name of the honored little one. From plush friends to bunny beanies, our custom presents make great Easter gifts for kids of all ages. Pre-made Easter baskets also make life easy for moms and dads. Find perfect personalized gifts and Easter baskets brimming with all sorts of sweets and treats. Easter offerings and personalized presents can certainly turn any ordinary holiday into a truly memorable occasion.
Great research and Excellent Idea, I have seen eCommerce websites using a different design and products listing landing page depend on users and location.Google is aware of it too and it's showing the results as per location. One more thing is if you can not change the layout or design of a landing page, you can change texts appears on it. for example, Since last year, when you log in on Moz, It detects the local time and according to it displays welcome texts like Good Morning, Good Afternoon, Good Evening and it's really impressive.

If you need advertisers for your website, you might want to read How to Make Money From Your Website and the follow-up article How to Increase Your Website Revenue from Affiliate Programs. A list of advertisers and affiliate programs can be found on Affiliate Programs: Free Sponsors and Advertisers. Those companies are on the constant lookout for new web publishers to display their advertisements.
[message type=”information”]START YOUR ONLINE BUSINESS: You can start your own online business with little effort and no joining fees & no hidden agenda. All you need to do is to promote your url. If someone buys Laminine through your replicated website, you can earn rebates or commission. This will be reflected on your EWallet. You can use your earnings (EWallet) to buy Laminine or withdraw the money through your local bank or credit card*.[/message]
For those who prefer to use a commercial program, thesitewizard.com has numerous online tutorials for a web editor called Dreamweaver, a program with features on par with that of Expression Web. The Dreamweaver Tutorial takes you through all the steps needed to design a complete website, in addition to providing you with the theoretical and practical foundations that will help you create and maintain that site.
Once you know your template category, have fun choosing a design you love. There are lots of different styles - minimal, fun, professional, contemporary and more. You can view and edit any template - they’re all free. If there is something you don’t need, like a section or page, you can always delete it. Think of your template as a starting point. You can change anything you want, so have fun with it!
A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. For example, when the front page of a news site is requested, the code running on the web server might combine stored HTML fragments with news stories retrieved from a database or another website via RSS to produce a page that includes the latest information. Dynamic sites can be interactive by using HTML forms, storing and reading back browser cookies, or by creating a series of pages that reflect the previous history of clicks. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request, e.g. for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs and books. Dynamic HTML uses JavaScript code to instruct the web browser how to interactively modify the page contents. One way to simulate a certain type of dynamic website while avoiding the performance loss of initiating the dynamic engine on a per-user or per-connection basis, is to periodically automatically regenerate a large series of static pages.

Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a computer system known as a web server, also called an HTTP (Hyper Text Transfer Protocol) server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Nginx, Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.


Some websites may be included in one or more of these categories. For example, a business website may promote the business's products, but may also host informative documents, such as white papers. There are also numerous sub-categories to the ones listed above. For example, a porn site is a specific type of e-commerce site or business site (that is, it is trying to sell memberships for access to its site) or have social networking capabilities. A fansite may be a dedication from the owner to a particular celebrity. Websites are constrained by architectural limits (e.g., the computing power dedicated to the website). Very large websites, such as Facebook, Yahoo!, Microsoft, and Google employ many servers and load balancing equipment such as Cisco Content Services Switches to distribute visitor loads over multiple computers at multiple locations. As of early 2011, Facebook utilized 9 data centers with approximately 63,000 servers.
An integral part of web design is search engine readiness. Search engine promotion does not start after the web site is made. It starts at the web design stage. The article 6 Tips on How to Create a Search Engine Friendly Website is a must-read. Moreover, How to Improve Your Search Engine Ranking on Google is also important for the simple reason that Google is the most popular search engine around, at least at the time this page was written.
Are you creating a website for your business, photography, portfolio, online store, restaurant? Simply choose the category that fits closest to your needs. Within that category you’ll have lots of subcategories that are more specific. For example, “Business” breaks down into “Consulting,” “Services,” and “Marketing”. There are 100s of templates, so no matter what you’re creating a website for, you’ll find it here.
Windows Installer XML Toolset (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer packages from XML. It consists of a command-line environment that developers may integrate into their build processes to build MSI and MSM packages. WiX was the first Microsoft project to be released under an open-source license,[2] the Common Public License.[3] It was also the first Microsoft project to be hosted on an external website.

When you install WordPress, a default theme is installed. Of course, you can stick with that one if you want, but that’s no fun. You want to install a theme that reflects who you are and what you do. If you’re an elegant person, your theme should be elegant. If you’re a punk rocker, choose a punk rock theme. You’ve got thousands of options on WordPress.
A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is comparable to renting office or shop premises for your business.
Apart from submitting your site to the search engine, you may also want to consider promoting it in other ways, such as announcing it on your social media accounts, as well as in the usual way people did things before the creation of the Internet: advertisements in the newspapers, word-of-mouth, etc. There are even companies on the Internet, like PRWeb, that can help you create press releases, which may get your site noticed by news sites and blogs. As mentioned in my article on More Tips on Google Search Engine Results Placement, you can also advertise in the various search engines. Although I only mentioned Google in that article, since that was the topic of that discussion, you can also advertise in other search engines like Bing. This has the potential of putting your advertisement near the top of the search engine results page, and possibly even on other websites.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
The best customized gifts to give this year are the ones that come from the heart. Be sure to consider personality and style before choosing a gift. Anything from doormats to coffee mugs can make for great customized gifts. When shopping for online gift ideas, you want to make sure the gift you give is meaningful and personalized. You can find the perfect gifts for mom with just a little bit of inspiration! Get her a personalized item that lets her know how much you appreciate all of those special gifts she has given to you. A unique personalized gift is sure to bring a smile to her face any time of year!
This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there. It’s time we start extending this persona-driven, personalized marketing to our websites, and specifically the homepage. The homepage is the proverbial front door of our brands; often a landing page, it’s the first page you’ll go to find out who a company is and what it does.
For those who prefer to use a commercial program, thesitewizard.com has numerous online tutorials for a web editor called Dreamweaver, a program with features on par with that of Expression Web. The Dreamweaver Tutorial takes you through all the steps needed to design a complete website, in addition to providing you with the theoretical and practical foundations that will help you create and maintain that site.
Originally, their search results page displayed hotel options through a random sort. They realized visitors who arrived from search engines offered a valuable personalization opportunity, because they could personalize the search results based on the visitor’s search intent (the keyword they used). For example, if the person had searched using the keyword phrase “New York trips,” they would be shown NY-related trips once they landed on the Secret Escapes site.
Are you creating a website for your business, photography, portfolio, online store, restaurant? Simply choose the category that fits closest to your needs. Within that category you’ll have lots of subcategories that are more specific. For example, “Business” breaks down into “Consulting,” “Services,” and “Marketing”. There are 100s of templates, so no matter what you’re creating a website for, you’ll find it here.
Do website personalization because it’s valuable, not just because you can. There is a lot of discussion out there about personalization being “creepy.” Take this to heart as you start designing your personalization campaigns. Make sure you are somehow adding to the visitor’s experience, whether you’re helping them better understand your company or more effectively achieve their goals.
After knowing why we were personalizing, the next question becomes what are we personalizing and for whom? The “for whom” part of this question was our starting place. It’s the best starting point for any personalization campaign. You must define your audience (aka who you’re personalizing for) before you decide on the experience (aka what you’re going to show them).
This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there. It’s time we start extending this persona-driven, personalized marketing to our websites, and specifically the homepage. The homepage is the proverbial front door of our brands; often a landing page, it’s the first page you’ll go to find out who a company is and what it does. 

Creating a personalized gift is easy and fun! The first step is to decide their personalized style; something engraved, monogrammed, or custom-made is always a great idea! Custom gifts can be sent on any occasion. For example, personalized anniversary gifts are a great way to celebrate your love with that special someone. Our Soul Mates Acrylic Heart will make the perfect center piece for your coffee table or work desk when you have it engraved with you and your special someone’s name. Looking to reward that report card or goal at the big game? Choose from the best personalized gifts for kids and make their weekend special!
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
Certain products not eligible for offers or discounts (including clearance items), and such designation will appear on the product detail page. Limit one offer or discount per order. Offers and discounts will appear at last checkout screen and cannot be combined with other offers or discounts. Offers and discounts do not apply to gift cards or certificates, international or same-day delivery, shipping, care and handling, personalization fees, taxes, third-party hosted products (e.g. wine). Free Shipping offers, if any, are valid for standard delivery.

Hyperlinking between web pages conveys to the reader the site structure and guides the navigation of the site, which often starts with a home page containing a directory of the site web content. Some websites require user registration or subscription to access content. Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services. End users can access websites on a range of devices, including desktop and laptop computers, tablet computers, smartphones and smart TVs.

Social news	A social news website features user-posted stories that are ranked based on popularity. Users can comment on these posts, and these comments may also be ranked. Since their emergence with the birth of web 2.0, these sites are used to link many types of information including news, humor, support, and discussion. Social news sites allegedly facilitate democratic participation on the web.	Reddit, Digg, SlashDot 

An integral part of web design is search engine readiness. Search engine promotion does not start after the web site is made. It starts at the web design stage. The article 6 Tips on How to Create a Search Engine Friendly Website is a must-read. Moreover, How to Improve Your Search Engine Ranking on Google is also important for the simple reason that Google is the most popular search engine around, at least at the time this page was written.
If you’re trying to build a large ecommerce store, here’s how to setup WooCommerce and WordPress (one of the most popular ways to add products to your store). Less tech-savvy beginners may prefer using a simplistic website builder. The most common choice is to build an online store with Shopify. Although website costs can vary, but consider reading up on the top questions to ask when hiring a website designer. 

Spring is in the air and Easter is around the corner! Mark your calendars for the occasion and use our Easter gifts to commemorate the special day. This holiday, remember to use our custom gift ideas, such as an engraved frame featuring the name of the honored little one. From plush friends to bunny beanies, our custom presents make great Easter gifts for kids of all ages. Pre-made Easter baskets also make life easy for moms and dads. Find perfect personalized gifts and Easter baskets brimming with all sorts of sweets and treats. Easter offerings and personalized presents can certainly turn any ordinary holiday into a truly memorable occasion.
Remind your friends and family how much you love and appreciate them this year with some of our custom items and unique gifts. Surprise your friends with housewarming gifts that will surely make them smile as they settle into their new home. Don't stress either, because every present will get delivered right to their door! personalized doormats always make a great personalized gift, especially when someone is moving into their new home.
For those who prefer to use a commercial program, thesitewizard.com has numerous online tutorials for a web editor called Dreamweaver, a program with features on par with that of Expression Web. The Dreamweaver Tutorial takes you through all the steps needed to design a complete website, in addition to providing you with the theoretical and practical foundations that will help you create and maintain that site. 

Do website personalization because it’s valuable, not just because you can. There is a lot of discussion out there about personalization being “creepy.” Take this to heart as you start designing your personalization campaigns. Make sure you are somehow adding to the visitor’s experience, whether you’re helping them better understand your company or more effectively achieve their goals.
If you decide to promote your website url, your own customer network may grow in 6 months to 2 year’s time. To maximize getting overriding commissions, you must maintain your acccount by buying 1 to 2 bottles/boxes of Laminine each month. If you do not maintain your account by buying regularly, you will still get a ‘direct rebate’ each time someone uses your website url to buy an Activation pack. 

Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”
No matter who you are—photographer, restaurant owner, musician, hotelier and more, you can manage your website and business all in one place. With Wix, the possibilities are really endless! We offer 200 Apps and services to make it easier for you to grow your business or brand online. Easily send beautiful emails, start your own blog, get booked online, open your own online store and more.
© 2019 Metapress, Inc. All Rights Reserved. Privacy, Affiliate Disclosure,Accessibility Statement and Terms. Site developed in collaboration with web design company, X3 Digital.In order to keep all our information free for everyone, we earn affiliate commissions for some of the products/services we recommend. When you’re using our affiliate links, you’ll be able to purchase some of the services or products at a discounted rate. We only recommend the products/services that we’ve personally used or find useful to our visitors.
Considerations such as these are what help companies stand out in an information saturated and marketing forward web environment. As marketers, we've got to remember to practice what we preach and serve our audiences the same type of experiences we would expect. I love this experiment because it illustrates how simple and sometimes overlooked elements such as changing the H1 on a banner, or using specific verbiage can resonate enough with your target audience to greatly influence buying behavior. I could not agree more that target user focused personalization is the name of the game moving forward.
Once you know your template category, have fun choosing a design you love. There are lots of different styles - minimal, fun, professional, contemporary and more. You can view and edit any template - they’re all free. If there is something you don’t need, like a section or page, you can always delete it. Think of your template as a starting point. You can change anything you want, so have fun with it!
To support account-based marketing (ABM). ABM is an approach to marketing and selling that deliberately aligns sales and marketing around a list of important accounts and delivers targeted campaigns to engage those accounts. The goal is to be highly intentional with who you sell to and nurturing those interactions with personalized content. This personalization campaign was intended to drive engagement with our target accounts.
Once you know your template category, have fun choosing a design you love. There are lots of different styles - minimal, fun, professional, contemporary and more. You can view and edit any template - they’re all free. If there is something you don’t need, like a section or page, you can always delete it. Think of your template as a starting point. You can change anything you want, so have fun with it!
Great article with useful guidance. I have been working colleagues to increase the targeting and tailoring of our online engagement. One of our greatest challenges is the time and capacity commitment tailoiring engagement requires - I'm interested to understand if you look at or model the costs of increased capacity against the rewards of increased audience engagement and if these are reflected in your performance analysis
AdRoll is a leading ad retargeting and prospecting platform with over 25,000 global customers. Their Growth team tests constantly to drive user acquisition and increased revenue for the business.To ensure that their customers have the best possible web experience, they’re constantly experimenting with the best calls-to-action (CTAs) to show their visitors.
Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”
We believe anything is possible with the right website builder. Whether you're about to create a website for the first time or you're a long time pro, we've got you covered. You have two ways to start: Get a free website designed for you with Wix Artificial Design Intelligence or get total design freedom with the Wix Editor. You can always add advanced functionality to your website with Wix Code. It’s time to get your professional website.
No matter what your business or passion is, Wix has a template for you - packed with features you’ll love. There are over a dozen categories including music, design, online store, photography, business and much more. All Wix website templates come with the same core features and are fully customizable, so you can choose a template and change anything to make it yours.
Are you creating a website for your business, photography, portfolio, online store, restaurant? Simply choose the category that fits closest to your needs. Within that category you’ll have lots of subcategories that are more specific. For example, “Business” breaks down into “Consulting,” “Services,” and “Marketing”. There are 100s of templates, so no matter what you’re creating a website for, you’ll find it here.
If you need advertisers for your website, you might want to read How to Make Money From Your Website and the follow-up article How to Increase Your Website Revenue from Affiliate Programs. A list of advertisers and affiliate programs can be found on Affiliate Programs: Free Sponsors and Advertisers. Those companies are on the constant lookout for new web publishers to display their advertisements.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
Start with a blank slate or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can customize anything you want. Create beautiful websites with video backgrounds, parallax, animation, and more—all without worrying about code. With the Wix Editor, you can design the most stunning websites, all on your own.
Start with a blank slate or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can customize anything you want. Create beautiful websites with video backgrounds, parallax, animation, and more—all without worrying about code. With the Wix Editor, you can design the most stunning websites, all on your own.
Social news A social news website features user-posted stories that are ranked based on popularity. Users can comment on these posts, and these comments may also be ranked. Since their emergence with the birth of web 2.0, these sites are used to link many types of information including news, humor, support, and discussion. Social news sites allegedly facilitate democratic participation on the web. Reddit, Digg, SlashDot
After selecting a template, make it your own. You can customize anything you see and add stunning design features like image galleries, video backgrounds and more. When it comes to content, it’s important to include information like your business name, logo and contact details, so clients can easily get in touch. With Wix website builder, you have the freedom to make your website look exactly the way you want. 
Web pages, which are the building blocks of websites, are documents, typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). They may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.
Blog (weblog)	Sites generally used to post online diaries which may include discussion forums. Many bloggers use blogs like an editorial section of a newspaper to express their ideas on anything ranging from politics to religion to video games to parenting, along with anything in between. Some bloggers are professional bloggers and they are paid to blog about a certain subject, and they are usually found on news sites.	WordPress 

It's simple. With Wix, you get the freedom to create a free website that looks exactly the way you want. It doesn't matter how experienced you are. Prefer to have a website built for you? Try Wix ADI. Need advanced code capabilities? You've got that too. With Wix, you get the whole package, including a website builder, reliable web hosting, top security, and the best SEO for your website. And that's not all, our dedicated Support Team is always here for you.
The AdRoll team knew that they had a diverse set of visitors coming to their website with very different needs. To make the best use of their internal Sales and Support team resources, they honed in on an opportunity to show more relevant CTAs to different audiences. In the example below, they showed a slightly different version of its homepage based on whether the visitor was an existing customer or a prospective customer. Existing customers were encouraged to visit the support center and prospects were encouraged to call the AdRoll sales team. Delicate, detailed changes like this based on context can be very powerful.
After knowing why we were personalizing, the next question becomes what are we personalizing and for whom? The “for whom” part of this question was our starting place. It’s the best starting point for any personalization campaign. You must define your audience (aka who you’re personalizing for) before you decide on the experience (aka what you’re going to show them).

A unique gift is something special and heartfelt. Remember that unique is in the eye of the beholder. The unique aspect of a gift stems from the recipient’s personality. Don’t bother with a generic gift this year. Give a gift that stands out as personal and precious for that special someone. Choose gifts for men and women that are sure to impress this year! Looking for unique gifts for her that say "I Love You"? Customizable gifts that have unique messaging will have her falling in love all over again.


Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a computer system known as a web server, also called an HTTP (Hyper Text Transfer Protocol) server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Nginx, Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
There are a number of free and commercial web editors available. If you use Windows, one of the best around is Microsoft Expression Web. This was a formerly commercial program that Microsoft now distributes for free, presumably because they no longer want to be in the web editor business. It is fully-featured and very polished (as befits software that was once sold in shops) with facilities that both new and experienced webmasters find useful. You can find a guide on how to use this program from my Expression Web Tutorial. The latter takes you through the process of designing a fully functional multi-page website that is mobile-friendly (that is, your site will work well on both desktop/laptop computers and the smaller screens of mobile devices like smartphones and tablets). Instructions on how to get the editor can also be found in that tutorial.
Apart from submitting your site to the search engine, you may also want to consider promoting it in other ways, such as announcing it on your social media accounts, as well as in the usual way people did things before the creation of the Internet: advertisements in the newspapers, word-of-mouth, etc. There are even companies on the Internet, like PRWeb, that can help you create press releases, which may get your site noticed by news sites and blogs. As mentioned in my article on More Tips on Google Search Engine Results Placement, you can also advertise in the various search engines. Although I only mentioned Google in that article, since that was the topic of that discussion, you can also advertise in other search engines like Bing. This has the potential of putting your advertisement near the top of the search engine results page, and possibly even on other websites.
Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites, and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:
Every personalization campaign is a hypothesis that should be measured. Don’t take for granted that all personalization will work. Take a measured and calculated approach and test its impact just as you test other site changes. This is why our product automatically ensures that 5% of your site traffic will see the default version of any page you’re testing.
Originally, their search results page displayed hotel options through a random sort. They realized visitors who arrived from search engines offered a valuable personalization opportunity, because they could personalize the search results based on the visitor’s search intent (the keyword they used). For example, if the person had searched using the keyword phrase “New York trips,” they would be shown NY-related trips once they landed on the Secret Escapes site.
Start with a blank slate or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can customize anything you want. Create beautiful websites with video backgrounds, parallax, animation, and more—all without worrying about code. With the Wix Editor, you can design the most stunning websites, all on your own.
When you install WordPress, a default theme is installed. Of course, you can stick with that one if you want, but that’s no fun. You want to install a theme that reflects who you are and what you do. If you’re an elegant person, your theme should be elegant. If you’re a punk rocker, choose a punk rock theme. You’ve got thousands of options on WordPress.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is comparable to renting office or shop premises for your business.
A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.
Rob Mensching, the original author and lead developer of WiX, works on WiX in his spare time. When he released the first version of WiX on April 5, 2004, he commented, "I did not feel that many people inside Microsoft understood what the Open Source community was really about and I wanted to improve that understanding by providing an example."[1] As of 2006, several other Microsoft employees from various product divisions of the company worked on WiX with Mensching, meeting after business hours once a week to coordinate development efforts and write code.[citation needed]

Get advanced capabilities with all the design features of the Wix Editor. Build custom web applications and robust websites. It’s serverless, hassle-free coding. You can set up your own database collections, build content rich websites, add custom forms and change site behavior with our APIs. Plus, anything you create is SEO compatible. With our website builder, you can create anything you want.
To get closer to a global maximum. We had reached a local maximum on our current site. After four years of iteration and conversion optimization, we had achieved the best possible version of the existing design. New A/B tests on the page returned insignificant results. We had to design a radically different site to get closer to the global maximum with higher conversion rates and engagement. In other words, we were climbing a mountain and had reached a small hill, but our goal was to summit the peak.
Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”
The best customized gifts to give this year are the ones that come from the heart. Be sure to consider personality and style before choosing a gift. Anything from doormats to coffee mugs can make for great customized gifts. When shopping for online gift ideas, you want to make sure the gift you give is meaningful and personalized. You can find the perfect gifts for mom with just a little bit of inspiration! Get her a personalized item that lets her know how much you appreciate all of those special gifts she has given to you. A unique personalized gift is sure to bring a smile to her face any time of year!
Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”
This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there. It’s time we start extending this persona-driven, personalized marketing to our websites, and specifically the homepage. The homepage is the proverbial front door of our brands; often a landing page, it’s the first page you’ll go to find out who a company is and what it does.
Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company's website for its employees, are typically part of an intranet.

Start with a blank slate or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can customize anything you want. Create beautiful websites with video backgrounds, parallax, animation, and more—all without worrying about code. With the Wix Editor, you can design the most stunning websites, all on your own.
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