After knowing why we were personalizing, the next question becomes what are we personalizing and for whom? The “for whom” part of this question was our starting place. It’s the best starting point for any personalization campaign. You must define your audience (aka who you’re personalizing for) before you decide on the experience (aka what you’re going to show them).
Brooks Running focused on the behavior of its site visitors when they began their personalization. The Brooks Running team saw that many people put multiple shoes of the same size or a half size different into their online shopping carts. When Brooks compared this to its product return data, they saw that at least one pair was being returned. Returns are a bad experience for customers and costly for retailers, so Brooks wanted to decrease the return rate for a specific audience: customers with more than two pairs of shoes a half size apart in their cart. To do that, they created a customer-driven, responsive experience as shown below.
After selecting a template, make it your own. You can customize anything you see and add stunning design features like image galleries, video backgrounds and more. When it comes to content, it’s important to include information like your business name, logo and contact details, so clients can easily get in touch. With Wix website builder, you have the freedom to make your website look exactly the way you want. 
The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you're reading is "thesitewizard.com". To get a domain name, you have to pay an annual fee to a registrar for the right to use that name. Getting a name does not get you a website or anything like that. It's just a name. It's sort of like registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises to go with it.
Although there are many considerations in web design, as a beginner, your first step is to actually get something out onto the web. The fine-tuning can come after you've figured out how to publish a basic web page. One way is to use a WYSIWYG ("What You See Is What You Get") web editor to do it. Such editors allow you to design your site visually, without having to deal with the technical details. They work just like a normal wordprocessor.
If you’re trying to build a large ecommerce store, one of the most popular ways to set up your store is with WooCommerce (here’s how to setup WooCommerce and WordPress). Less tech-savvy beginners may prefer using a simplistic website builder. The most common choice is to build an online store with Shopify. Although website costs can vary, but consider reading up on the top questions to ask when hiring a website designer. 

Behavioral attributes: What is the visitor doing or what has the visitor done on your site? For example, if she clicked on 5 pages including pricing, she’s showing purchase intent. How do you personalize for that experience? Or how do you re-engage those that are showing intent to leave your site? Site visitors display an endless array of behaviors, and by optimizing for a mix of those, you can get really dynamic with personalization.
To measure the impact of the new experience, we tested the new homepage against the old one. In a 50-50 split, half of our homepage visitors would see the non-personalized version, while half would see the personalized one. The goal of this experiment was to test our hypothesis that a personalized website experience would drive higher engagement than a one-size-fits-all one.
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Social news A social news website features user-posted stories that are ranked based on popularity. Users can comment on these posts, and these comments may also be ranked. Since their emergence with the birth of web 2.0, these sites are used to link many types of information including news, humor, support, and discussion. Social news sites allegedly facilitate democratic participation on the web. Reddit, Digg, SlashDot

Windows Installer XML Toolset (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer packages from XML. It consists of a command-line environment that developers may integrate into their build processes to build MSI and MSM packages. WiX was the first Microsoft project to be released under an open-source license,[2] the Common Public License.[3] It was also the first Microsoft project to be hosted on an external website.
To measure the impact of the new experience, we tested the new homepage against the old one. In a 50-50 split, half of our homepage visitors would see the non-personalized version, while half would see the personalized one. The goal of this experiment was to test our hypothesis that a personalized website experience would drive higher engagement than a one-size-fits-all one.
Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a computer system known as a web server, also called an HTTP (Hyper Text Transfer Protocol) server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Nginx, Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
To increase lead quality. Our existing homepage was filling the sales funnel with lots of not-so-great leads. Often, people wound up in a conversation with a sales-human who was not sufficiently educated about what Optimizely had to offer. Not a good situation for the lead or the sales-human. We had to redesign the experience so that folks understood our value.
In general, as far as I know, all commercial web hosts let you install SSL certificates for your site. The price varies, though, from company to company. Some give you a certificate for free. Others will install a free certificate for a one time charge. Some require you to buy a commercial certificate (which has a recurring charge). And there are those that not only require you to buy a certificate, but also impose a monthly fee for using it on your website (on top of the recurring charge for that certificate). A discussion on how to get SSL certificates (including the free ones) can be found in that article mentioned earlier.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.

Are you creating a website for your business, photography, portfolio, online store, restaurant? Simply choose the category that fits closest to your needs. Within that category you’ll have lots of subcategories that are more specific. For example, “Business” breaks down into “Consulting,” “Services,” and “Marketing”. There are 100s of templates, so no matter what you’re creating a website for, you’ll find it here.


For those who don't have Windows 10 but need Microsoft Edge, and those who run a Mac (and thus do not have either Edge or Internet Explorer), all is not lost. You can use a piece of software called a virtual machine, which mimics a completely separate computer running within your real computer. Information about this can be found in the article How to Check Your Website with Multiple Browsers on a Single Machine (Cross-Browser Compatibility Checking).
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to effect the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to effect the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.
The personalized site did not affect lead conversion rate immediately. Like most online businesses, Optimizely is constantly striving to improve conversion rate (for the right leads, of course). While this new personalized homepage experience is not immediately improving lead quality, the team were confident enough in the results — and in the future optimization opportunity — to move 100% of traffic to the new homepage experiences.
You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Internet Explorer 11 and Microsoft Edge. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors' machines. In addition, if you have a smartphone, try out your site there too. 

Brooks Running focused on the behavior of its site visitors when they began their personalization. The Brooks Running team saw that many people put multiple shoes of the same size or a half size different into their online shopping carts. When Brooks compared this to its product return data, they saw that at least one pair was being returned. Returns are a bad experience for customers and costly for retailers, so Brooks wanted to decrease the return rate for a specific audience: customers with more than two pairs of shoes a half size apart in their cart. To do that, they created a customer-driven, responsive experience as shown below.


For those who don't have Windows 10 but need Microsoft Edge, and those who run a Mac (and thus do not have either Edge or Internet Explorer), all is not lost. You can use a piece of software called a virtual machine, which mimics a completely separate computer running within your real computer. Information about this can be found in the article How to Check Your Website with Multiple Browsers on a Single Machine (Cross-Browser Compatibility Checking).
Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites, and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including: 

This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there. It’s time we start extending this persona-driven, personalized marketing to our websites, and specifically the homepage. The homepage is the proverbial front door of our brands; often a landing page, it’s the first page you’ll go to find out who a company is and what it does.
No matter what your business or passion is, Wix has a template for you - packed with features you’ll love. There are over a dozen categories including music, design, online store, photography, business and much more. All Wix website templates come with the same core features and are fully customizable, so you can choose a template and change anything to make it yours.
AdRoll also changed the main call to action on its home page based on demographic-based audiences. They inferred the visitor type by watching behavioral indicators, specifically, which pages the visitor was viewing. Those from small and medium businesses (SMBs) were shown an offer of a free trial, while enterprises were encouraged to request a demo and talk to a sales rep.
Topics: How to Create a Website How to Start a Blog Build an Online Store with Shopify How to Start an Online Store (with WooCommerce & WordPress) How to Register a Domain Name Customizing WordPress WordPress vs Joomla vs Drupal WordPress.org vs WordPress.com Install Google Analytics in WordPress Add Contact Form in WordPress Best Website Builders Website Costs Articles
You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Internet Explorer 11 and Microsoft Edge. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors' machines. In addition, if you have a smartphone, try out your site there too.
This personalization campaign was, importantly, an A/B test: 50% of homepage visitors saw the old version, and 50% saw a personalized one. Personalization is a hypothesis like any other design/functionality change and should be treated with similar rigor as A/B testing. You want to know that the personalization is improving the experience/conversion rate/metrics, not decreasing them.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
No matter what your business or passion is, Wix has a template for you - packed with features you’ll love. There are over a dozen categories including music, design, online store, photography, business and much more. All Wix website templates come with the same core features and are fully customizable, so you can choose a template and change anything to make it yours.
An integral part of web design is search engine readiness. Search engine promotion does not start after the web site is made. It starts at the web design stage. The article 6 Tips on How to Create a Search Engine Friendly Website is a must-read. Moreover, How to Improve Your Search Engine Ranking on Google is also important for the simple reason that Google is the most popular search engine around, at least at the time this page was written. 

Remind your friends and family how much you love and appreciate them this year with some of our custom items and unique gifts. Surprise your friends with housewarming gifts that will surely make them smile as they settle into their new home. Don't stress either, because every present will get delivered right to their door! personalized doormats always make a great personalized gift, especially when someone is moving into their new home.
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