If you want to improve the chances that your website will work in future versions of all web browsers, consider validating the code for your web pages. In layman's language, this means that you should check that the underlying code of your web page, called "HTML" and "CSS", has no syntax errors. You don't actually need technical knowledge of HTML and CSS to validate the page, since you can use one of the numerous free web page validators around to do the hard work. On the other hand, if the validator tells you that your page has errors, it may sometimes be hard to figure out what's wrong (and whether the error is actually a serious one) if you don't have the requisite knowledge. Having said that, some validators actually give concrete suggestions on how to fix your code, and one of them, called "HTML Tidy", is even supposed to be able to fix errors for you.
Considerations such as these are what help companies stand out in an information saturated and marketing forward web environment. As marketers, we've got to remember to practice what we preach and serve our audiences the same type of experiences we would expect. I love this experiment because it illustrates how simple and sometimes overlooked elements such as changing the H1 on a banner, or using specific verbiage can resonate enough with your target audience to greatly influence buying behavior. I could not agree more that target user focused personalization is the name of the game moving forward. 

You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Internet Explorer 11 and Microsoft Edge. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors' machines. In addition, if you have a smartphone, try out your site there too.
With Wix, the possibilities are endless. You can create any kind of website for yourself or others. Choose a template or start from scratch. Push the limits with advanced design features. Add your own fonts and bring your site to life with video backgrounds, parallax scroll, retina ready image galleries, and more. Wix offers countless professional features - from an online booking system and online store to a beautiful blog and SEO tools.
The World Wide Web (WWW) was created in 1990 by the British CERN physicist Tim Berners-Lee.[2] On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone.[3] Before the introduction of HTML and HTTP, other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and where they choose files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.
This tutorial shows you how to make or create a website. It is intended for the beginner and layperson, taking you step by step through the whole process from the very beginning. It makes very few assumptions about what you know (other than the fact that you know how to surf the Internet, since you're already reading this article on the Internet). As some steps are more involved, this guide also links to selected relevant articles on thesitewizard.com that you will need to click through to read for more information.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
Spring is in the air and Easter is around the corner! Mark your calendars for the occasion and use our Easter gifts to commemorate the special day. This holiday, remember to use our custom gift ideas, such as an engraved frame featuring the name of the honored little one. From plush friends to bunny beanies, our custom presents make great Easter gifts for kids of all ages. Pre-made Easter baskets also make life easy for moms and dads. Find perfect personalized gifts and Easter baskets brimming with all sorts of sweets and treats. Easter offerings and personalized presents can certainly turn any ordinary holiday into a truly memorable occasion.
We believe anything is possible with the right website builder. Whether you're about to create a website for the first time or you're a long time pro, we've got you covered. You have two ways to start: Get a free website designed for you with Wix Artificial Design Intelligence or get total design freedom with the Wix Editor. You can always add advanced functionality to your website with Wix Code. It’s time to get your professional website.
Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a computer system known as a web server, also called an HTTP (Hyper Text Transfer Protocol) server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Nginx, Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
Do website personalization because it’s valuable, not just because you can. There is a lot of discussion out there about personalization being “creepy.” Take this to heart as you start designing your personalization campaigns. Make sure you are somehow adding to the visitor’s experience, whether you’re helping them better understand your company or more effectively achieve their goals.
Windows Installer XML Toolset (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer packages from XML. It consists of a command-line environment that developers may integrate into their build processes to build MSI and MSM packages. WiX was the first Microsoft project to be released under an open-source license,[2] the Common Public License.[3] It was also the first Microsoft project to be hosted on an external website.
Creating a personalized gift is easy and fun! The first step is to decide their personalized style; something engraved, monogrammed, or custom-made is always a great idea! Custom gifts can be sent on any occasion. For example, personalized anniversary gifts are a great way to celebrate your love with that special someone. Our Soul Mates Acrylic Heart will make the perfect center piece for your coffee table or work desk when you have it engraved with you and your special someone’s name. Looking to reward that report card or goal at the big game? Choose from the best personalized gifts for kids and make their weekend special!
To get closer to a global maximum. We had reached a local maximum on our current site. After four years of iteration and conversion optimization, we had achieved the best possible version of the existing design. New A/B tests on the page returned insignificant results. We had to design a radically different site to get closer to the global maximum with higher conversion rates and engagement. In other words, we were climbing a mountain and had reached a small hill, but our goal was to summit the peak.
Brooks Running focused on the behavior of its site visitors when they began their personalization. The Brooks Running team saw that many people put multiple shoes of the same size or a half size different into their online shopping carts. When Brooks compared this to its product return data, they saw that at least one pair was being returned. Returns are a bad experience for customers and costly for retailers, so Brooks wanted to decrease the return rate for a specific audience: customers with more than two pairs of shoes a half size apart in their cart. To do that, they created a customer-driven, responsive experience as shown below.
A unique gift is something special and heartfelt. Remember that unique is in the eye of the beholder. The unique aspect of a gift stems from the recipient’s personality. Don’t bother with a generic gift this year. Give a gift that stands out as personal and precious for that special someone. Choose gifts for men and women that are sure to impress this year! Looking for unique gifts for her that say "I Love You"? Customizable gifts that have unique messaging will have her falling in love all over again.
Although there are many considerations in web design, as a beginner, your first step is to actually get something out onto the web. The fine-tuning can come after you've figured out how to publish a basic web page. One way is to use a WYSIWYG ("What You See Is What You Get") web editor to do it. Such editors allow you to design your site visually, without having to deal with the technical details. They work just like a normal wordprocessor.
Google have personalised search results for years. It's the sites that need to catch up. Personalisation is key to conversion in my opinion. If I walk out of a store and someone says "thanks for coming, see you soon Mr Price" I'm well happy. We all love a bit of special treatment and this is not new, it human nature. The ability to do it online, properly and effectively is what's new (relatively).
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
One factor that may influence your choice is the decision on whether to use SSL for your website. A site that uses SSL will have a web address starting with "https://" instead of "http://". In ancient times, webmasters typically only bothered to use it if they were selling goods and services and needed to collect credit card numbers, or if they had some sort of facility that required their visitors to log in with a password.
For those who don't have Windows 10 but need Microsoft Edge, and those who run a Mac (and thus do not have either Edge or Internet Explorer), all is not lost. You can use a piece of software called a virtual machine, which mimics a completely separate computer running within your real computer. Information about this can be found in the article How to Check Your Website with Multiple Browsers on a Single Machine (Cross-Browser Compatibility Checking).
Considerations such as these are what help companies stand out in an information saturated and marketing forward web environment. As marketers, we've got to remember to practice what we preach and serve our audiences the same type of experiences we would expect. I love this experiment because it illustrates how simple and sometimes overlooked elements such as changing the H1 on a banner, or using specific verbiage can resonate enough with your target audience to greatly influence buying behavior. I could not agree more that target user focused personalization is the name of the game moving forward.
A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. For example, when the front page of a news site is requested, the code running on the web server might combine stored HTML fragments with news stories retrieved from a database or another website via RSS to produce a page that includes the latest information. Dynamic sites can be interactive by using HTML forms, storing and reading back browser cookies, or by creating a series of pages that reflect the previous history of clicks. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request, e.g. for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs and books. Dynamic HTML uses JavaScript code to instruct the web browser how to interactively modify the page contents. One way to simulate a certain type of dynamic website while avoiding the performance loss of initiating the dynamic engine on a per-user or per-connection basis, is to periodically automatically regenerate a large series of static pages.
If you want to improve the chances that your website will work in future versions of all web browsers, consider validating the code for your web pages. In layman's language, this means that you should check that the underlying code of your web page, called "HTML" and "CSS", has no syntax errors. You don't actually need technical knowledge of HTML and CSS to validate the page, since you can use one of the numerous free web page validators around to do the hard work. On the other hand, if the validator tells you that your page has errors, it may sometimes be hard to figure out what's wrong (and whether the error is actually a serious one) if you don't have the requisite knowledge. Having said that, some validators actually give concrete suggestions on how to fix your code, and one of them, called "HTML Tidy", is even supposed to be able to fix errors for you.

Web pages, which are the building blocks of websites, are documents, typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). They may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.

Burn is a prerequisite bootstrapper and installer chainer tool, was first released in version 3.6.[12] Features include small size, proper elevation support for Windows Vista and Windows 7, a very customizable UI and progress indicators, and automatic download of required dependencies. The old Burn source code was abandoned in July 2009 and reimplemented based on NETFX4 bootstrapper.[13]


For those who prefer to use a commercial program, thesitewizard.com has numerous online tutorials for a web editor called Dreamweaver, a program with features on par with that of Expression Web. The Dreamweaver Tutorial takes you through all the steps needed to design a complete website, in addition to providing you with the theoretical and practical foundations that will help you create and maintain that site.
To get closer to a global maximum. We had reached a local maximum on our current site. After four years of iteration and conversion optimization, we had achieved the best possible version of the existing design. New A/B tests on the page returned insignificant results. We had to design a radically different site to get closer to the global maximum with higher conversion rates and engagement. In other words, we were climbing a mountain and had reached a small hill, but our goal was to summit the peak.
Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a computer system known as a web server, also called an HTTP (Hyper Text Transfer Protocol) server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Nginx, Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
Great research and Excellent Idea, I have seen eCommerce websites using a different design and products listing landing page depend on users and location.Google is aware of it too and it's showing the results as per location. One more thing is if you can not change the layout or design of a landing page, you can change texts appears on it. for example, Since last year, when you log in on Moz, It detects the local time and according to it displays welcome texts like Good Morning, Good Afternoon, Good Evening and it's really impressive.
Personal Creations was the winner of the 2016 Bizrate Circle of Excellence Award®. The Award recognizes retailers that received outstanding online customer satisfaction scores throughout a one-year period, as rated by millions of verified online buyers. It was earned by only 208 retailers, representing the top 5.8% of retailers in Bizrate’s North American Network.
Nowadays, however, it looks like the whole of the Internet is slowly moving to a state where everything has SSL. If so, it may be a good idea for new websites to use it from the very outset. This will allow you to avoid the hassle and risk involved in moving an existing website from HTTP to HTTPS, which you may find yourself doing in the future if you don't get it done at the beginning. For more information, please read the first few sections of that article, namely those explaining what SSL is (in greater detail), and the advantages and disadvantages of it.
To support account-based marketing (ABM). ABM is an approach to marketing and selling that deliberately aligns sales and marketing around a list of important accounts and delivers targeted campaigns to engage those accounts. The goal is to be highly intentional with who you sell to and nurturing those interactions with personalized content. This personalization campaign was intended to drive engagement with our target accounts.

Personal Creations was the winner of the 2016 Bizrate Circle of Excellence Award®. The Award recognizes retailers that received outstanding online customer satisfaction scores throughout a one-year period, as rated by millions of verified online buyers. It was earned by only 208 retailers, representing the top 5.8% of retailers in Bizrate’s North American Network.


Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
When you install WordPress, a default theme is installed. Of course, you can stick with that one if you want, but that’s no fun. You want to install a theme that reflects who you are and what you do. If you’re an elegant person, your theme should be elegant. If you’re a punk rocker, choose a punk rock theme. You’ve got thousands of options on WordPress.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts.
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to effect the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.
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Great article with useful guidance. I have been working colleagues to increase the targeting and tailoring of our online engagement. One of our greatest challenges is the time and capacity commitment tailoiring engagement requires - I'm interested to understand if you look at or model the costs of increased capacity against the rewards of increased audience engagement and if these are reflected in your performance analysis
A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.

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