Behavioral attributes: What is the visitor doing or what has the visitor done on your site? For example, if she clicked on 5 pages including pricing, she’s showing purchase intent. How do you personalize for that experience? Or how do you re-engage those that are showing intent to leave your site? Site visitors display an endless array of behaviors, and by optimizing for a mix of those, you can get really dynamic with personalization. 

Do website personalization because it’s valuable, not just because you can. There is a lot of discussion out there about personalization being “creepy.” Take this to heart as you start designing your personalization campaigns. Make sure you are somehow adding to the visitor’s experience, whether you’re helping them better understand your company or more effectively achieve their goals.
No matter who you are—photographer, restaurant owner, musician, hotelier and more, you can manage your website and business all in one place. With Wix, the possibilities are really endless! We offer 200 Apps and services to make it easier for you to grow your business or brand online. Easily send beautiful emails, start your own blog, get booked online, open your own online store and more.

A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is comparable to renting office or shop premises for your business.


A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.


Minim Homes, makers of award-winning micro homes, is currently selling the floor plans on their website for the newest edition of their micro house, both the trailer version and foundation version. — Elizabeth Gulino, House Beautiful, "Love Tiny Homes? Now You Can Build Your Own," 1 Mar. 2019 Check out his impressive portfolio on his website and on Instagram (@obrienillustration). — Erica Gonzales, Harper's BAZAAR, "Meet the Artist Behind the Stunning Meghan Markle Portrait Featured by Beyoncé and Jay-Z," 21 Feb. 2019 Provisions is a non-profit founded by Nikki Krecicki, who has a background in fashion photography (though her subjects have also included bagels and marzipan, for this website). — Grace Ann Leadbeater, Vogue, "A New Non-Profit Is Creating Community Through Slow Food and Art," 9 Feb. 2019 This column was provided to The Associated Press by the personal finance website NerdWallet. — Liz Weston, The Seattle Times, "Liz Weston: You don’t have to live by these money myths," 17 Dec. 2018 CamelCamelCamel: This price-tracking website allows shoppers to see the pricing history of most items on Amazon. — Sarah Nassauer, WSJ, "Six Tips for Black Friday Shopping: How to Get Discounts, Perks and Bitcoin," 21 Nov. 2018 As first noticed by Hot Hardware, EVGA has listed the GeForce RTX 2080 Ti Black Edition on its website at the fabled $999 price point. — Brad Chacos, PCWorld, "EVGA's GeForce RTX 2080 Ti Black Edition graphics card hits the fabled $999 price point," 29 Oct. 2018 Here's an excerpt from her official website: The great ones endure, and Gladys Knight has long been one of the greatest. — Kelly O'sullivan, Country Living, "Here's Proof That Gladys Knight Is Definitely NOT the Bee on The Masked Singer," 14 Feb. 2019 One challenge is that appliances are purchased far less frequently than apparel, giving shoppers fewer reasons to visit a store or website on a regular basis. — Suzanne Kapner, WSJ, "Edward Lampert’s Plan for Sears: Smaller Stores, Less Apparel," 13 Feb. 2019
Google have personalised search results for years. It's the sites that need to catch up. Personalisation is key to conversion in my opinion. If I walk out of a store and someone says "thanks for coming, see you soon Mr Price" I'm well happy. We all love a bit of special treatment and this is not new, it human nature. The ability to do it online, properly and effectively is what's new (relatively).
A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.

You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Internet Explorer 11 and Microsoft Edge. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors' machines. In addition, if you have a smartphone, try out your site there too. 

To measure the impact of the new experience, we tested the new homepage against the old one. In a 50-50 split, half of our homepage visitors would see the non-personalized version, while half would see the personalized one. The goal of this experiment was to test our hypothesis that a personalized website experience would drive higher engagement than a one-size-fits-all one.
The personalized site did not affect lead conversion rate immediately. Like most online businesses, Optimizely is constantly striving to improve conversion rate (for the right leads, of course). While this new personalized homepage experience is not immediately improving lead quality, the team were confident enough in the results — and in the future optimization opportunity — to move 100% of traffic to the new homepage experiences.

Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”

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