To get closer to a global maximum. We had reached a local maximum on our current site. After four years of iteration and conversion optimization, we had achieved the best possible version of the existing design. New A/B tests on the page returned insignificant results. We had to design a radically different site to get closer to the global maximum with higher conversion rates and engagement. In other words, we were climbing a mountain and had reached a small hill, but our goal was to summit the peak.
No matter what your business or passion is, Wix has a template for you - packed with features you’ll love. There are over a dozen categories including music, design, online store, photography, business and much more. All Wix website templates come with the same core features and are fully customizable, so you can choose a template and change anything to make it yours.
[message type=”information”]START YOUR ONLINE BUSINESS: You can start your own online business with little effort and no joining fees & no hidden agenda. All you need to do is to promote your url. If someone buys Laminine through your replicated website, you can earn rebates or commission. This will be reflected on your EWallet. You can use your earnings (EWallet) to buy Laminine or withdraw the money through your local bank or credit card*.[/message]
Get advanced capabilities with all the design features of the Wix Editor. Build custom web applications and robust websites. It’s serverless, hassle-free coding. You can set up your own database collections, build content rich websites, add custom forms and change site behavior with our APIs. Plus, anything you create is SEO compatible. With our website builder, you can create anything you want.
Minim Homes, makers of award-winning micro homes, is currently selling the floor plans on their website for the newest edition of their micro house, both the trailer version and foundation version. — Elizabeth Gulino, House Beautiful, "Love Tiny Homes? Now You Can Build Your Own," 1 Mar. 2019 Check out his impressive portfolio on his website and on Instagram (@obrienillustration). — Erica Gonzales, Harper's BAZAAR, "Meet the Artist Behind the Stunning Meghan Markle Portrait Featured by Beyoncé and Jay-Z," 21 Feb. 2019 Provisions is a non-profit founded by Nikki Krecicki, who has a background in fashion photography (though her subjects have also included bagels and marzipan, for this website). — Grace Ann Leadbeater, Vogue, "A New Non-Profit Is Creating Community Through Slow Food and Art," 9 Feb. 2019 This column was provided to The Associated Press by the personal finance website NerdWallet. — Liz Weston, The Seattle Times, "Liz Weston: You don’t have to live by these money myths," 17 Dec. 2018 CamelCamelCamel: This price-tracking website allows shoppers to see the pricing history of most items on Amazon. — Sarah Nassauer, WSJ, "Six Tips for Black Friday Shopping: How to Get Discounts, Perks and Bitcoin," 21 Nov. 2018 As first noticed by Hot Hardware, EVGA has listed the GeForce RTX 2080 Ti Black Edition on its website at the fabled $999 price point. — Brad Chacos, PCWorld, "EVGA's GeForce RTX 2080 Ti Black Edition graphics card hits the fabled $999 price point," 29 Oct. 2018 Here's an excerpt from her official website: The great ones endure, and Gladys Knight has long been one of the greatest. — Kelly O'sullivan, Country Living, "Here's Proof That Gladys Knight Is Definitely NOT the Bee on The Masked Singer," 14 Feb. 2019 One challenge is that appliances are purchased far less frequently than apparel, giving shoppers fewer reasons to visit a store or website on a regular basis. — Suzanne Kapner, WSJ, "Edward Lampert’s Plan for Sears: Smaller Stores, Less Apparel," 13 Feb. 2019
Start with a blank slate or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can customize anything you want. Create beautiful websites with video backgrounds, parallax, animation, and more—all without worrying about code. With the Wix Editor, you can design the most stunning websites, all on your own. 

The best customized gifts to give this year are the ones that come from the heart. Be sure to consider personality and style before choosing a gift. Anything from doormats to coffee mugs can make for great customized gifts. When shopping for online gift ideas, you want to make sure the gift you give is meaningful and personalized. You can find the perfect gifts for mom with just a little bit of inspiration! Get her a personalized item that lets her know how much you appreciate all of those special gifts she has given to you. A unique personalized gift is sure to bring a smile to her face any time of year! 

Windows Installer XML Toolset (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer packages from XML. It consists of a command-line environment that developers may integrate into their build processes to build MSI and MSM packages. WiX was the first Microsoft project to be released under an open-source license,[2] the Common Public License.[3] It was also the first Microsoft project to be hosted on an external website.
The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you're reading is "thesitewizard.com". To get a domain name, you have to pay an annual fee to a registrar for the right to use that name. Getting a name does not get you a website or anything like that. It's just a name. It's sort of like registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises to go with it.

If you want to improve the chances that your website will work in future versions of all web browsers, consider validating the code for your web pages. In layman's language, this means that you should check that the underlying code of your web page, called "HTML" and "CSS", has no syntax errors. You don't actually need technical knowledge of HTML and CSS to validate the page, since you can use one of the numerous free web page validators around to do the hard work. On the other hand, if the validator tells you that your page has errors, it may sometimes be hard to figure out what's wrong (and whether the error is actually a serious one) if you don't have the requisite knowledge. Having said that, some validators actually give concrete suggestions on how to fix your code, and one of them, called "HTML Tidy", is even supposed to be able to fix errors for you. 

Are you creating a website for your business, photography, portfolio, online store, restaurant? Simply choose the category that fits closest to your needs. Within that category you’ll have lots of subcategories that are more specific. For example, “Business” breaks down into “Consulting,” “Services,” and “Marketing”. There are 100s of templates, so no matter what you’re creating a website for, you’ll find it here.
For those who prefer to use a commercial program, thesitewizard.com has numerous online tutorials for a web editor called Dreamweaver, a program with features on par with that of Expression Web. The Dreamweaver Tutorial takes you through all the steps needed to design a complete website, in addition to providing you with the theoretical and practical foundations that will help you create and maintain that site.
Hyperlinking between web pages conveys to the reader the site structure and guides the navigation of the site, which often starts with a home page containing a directory of the site web content. Some websites require user registration or subscription to access content. Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services. End users can access websites on a range of devices, including desktop and laptop computers, tablet computers, smartphones and smart TVs. 

Nowadays, however, it looks like the whole of the Internet is slowly moving to a state where everything has SSL. If so, it may be a good idea for new websites to use it from the very outset. This will allow you to avoid the hassle and risk involved in moving an existing website from HTTP to HTTPS, which you may find yourself doing in the future if you don't get it done at the beginning. For more information, please read the first few sections of that article, namely those explaining what SSL is (in greater detail), and the advantages and disadvantages of it.
After knowing why we were personalizing, the next question becomes what are we personalizing and for whom? The “for whom” part of this question was our starting place. It’s the best starting point for any personalization campaign. You must define your audience (aka who you’re personalizing for) before you decide on the experience (aka what you’re going to show them).

The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you're reading is "thesitewizard.com". To get a domain name, you have to pay an annual fee to a registrar for the right to use that name. Getting a name does not get you a website or anything like that. It's just a name. It's sort of like registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises to go with it.


Creating a personalized gift is easy and fun! The first step is to decide their personalized style; something engraved, monogrammed, or custom-made is always a great idea! Custom gifts can be sent on any occasion. For example, personalized anniversary gifts are a great way to celebrate your love with that special someone. Our Soul Mates Acrylic Heart will make the perfect center piece for your coffee table or work desk when you have it engraved with you and your special someone’s name. Looking to reward that report card or goal at the big game? Choose from the best personalized gifts for kids and make their weekend special!
No matter what your business or passion is, Wix has a template for you - packed with features you’ll love. There are over a dozen categories including music, design, online store, photography, business and much more. All Wix website templates come with the same core features and are fully customizable, so you can choose a template and change anything to make it yours.
You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Internet Explorer 11 and Microsoft Edge. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors' machines. In addition, if you have a smartphone, try out your site there too.
Get advanced capabilities with all the design features of the Wix Editor. Build custom web applications and robust websites. It’s serverless, hassle-free coding. You can set up your own database collections, build content rich websites, add custom forms and change site behavior with our APIs. Plus, anything you create is SEO compatible. With our website builder, you can create anything you want.
Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”

Are you creating a website for your business, photography, portfolio, online store, restaurant? Simply choose the category that fits closest to your needs. Within that category you’ll have lots of subcategories that are more specific. For example, “Business” breaks down into “Consulting,” “Services,” and “Marketing”. There are 100s of templates, so no matter what you’re creating a website for, you’ll find it here.


To increase lead quality. Our existing homepage was filling the sales funnel with lots of not-so-great leads. Often, people wound up in a conversation with a sales-human who was not sufficiently educated about what Optimizely had to offer. Not a good situation for the lead or the sales-human. We had to redesign the experience so that folks understood our value.
Creating a personalized gift is easy and fun! The first step is to decide their personalized style; something engraved, monogrammed, or custom-made is always a great idea! Custom gifts can be sent on any occasion. For example, personalized anniversary gifts are a great way to celebrate your love with that special someone. Our Soul Mates Acrylic Heart will make the perfect center piece for your coffee table or work desk when you have it engraved with you and your special someone’s name. Looking to reward that report card or goal at the big game? Choose from the best personalized gifts for kids and make their weekend special!
Apart from submitting your site to the search engine, you may also want to consider promoting it in other ways, such as announcing it on your social media accounts, as well as in the usual way people did things before the creation of the Internet: advertisements in the newspapers, word-of-mouth, etc. There are even companies on the Internet, like PRWeb, that can help you create press releases, which may get your site noticed by news sites and blogs. As mentioned in my article on More Tips on Google Search Engine Results Placement, you can also advertise in the various search engines. Although I only mentioned Google in that article, since that was the topic of that discussion, you can also advertise in other search engines like Bing. This has the potential of putting your advertisement near the top of the search engine results page, and possibly even on other websites.
With Wix, the possibilities are endless. You can create any kind of website for yourself or others. Choose a template or start from scratch. Push the limits with advanced design features. Add your own fonts and bring your site to life with video backgrounds, parallax scroll, retina ready image galleries, and more. Wix offers countless professional features - from an online booking system and online store to a beautiful blog and SEO tools.
Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites, and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:
One factor that may influence your choice is the decision on whether to use SSL for your website. A site that uses SSL will have a web address starting with "https://" instead of "http://". In ancient times, webmasters typically only bothered to use it if they were selling goods and services and needed to collect credit card numbers, or if they had some sort of facility that required their visitors to log in with a password.
Behavioral attributes: What is the visitor doing or what has the visitor done on your site? For example, if she clicked on 5 pages including pricing, she’s showing purchase intent. How do you personalize for that experience? Or how do you re-engage those that are showing intent to leave your site? Site visitors display an endless array of behaviors, and by optimizing for a mix of those, you can get really dynamic with personalization. 

Minim Homes, makers of award-winning micro homes, is currently selling the floor plans on their website for the newest edition of their micro house, both the trailer version and foundation version. — Elizabeth Gulino, House Beautiful, "Love Tiny Homes? Now You Can Build Your Own," 1 Mar. 2019 Check out his impressive portfolio on his website and on Instagram (@obrienillustration). — Erica Gonzales, Harper's BAZAAR, "Meet the Artist Behind the Stunning Meghan Markle Portrait Featured by Beyoncé and Jay-Z," 21 Feb. 2019 Provisions is a non-profit founded by Nikki Krecicki, who has a background in fashion photography (though her subjects have also included bagels and marzipan, for this website). — Grace Ann Leadbeater, Vogue, "A New Non-Profit Is Creating Community Through Slow Food and Art," 9 Feb. 2019 This column was provided to The Associated Press by the personal finance website NerdWallet. — Liz Weston, The Seattle Times, "Liz Weston: You don’t have to live by these money myths," 17 Dec. 2018 CamelCamelCamel: This price-tracking website allows shoppers to see the pricing history of most items on Amazon. — Sarah Nassauer, WSJ, "Six Tips for Black Friday Shopping: How to Get Discounts, Perks and Bitcoin," 21 Nov. 2018 As first noticed by Hot Hardware, EVGA has listed the GeForce RTX 2080 Ti Black Edition on its website at the fabled $999 price point. — Brad Chacos, PCWorld, "EVGA's GeForce RTX 2080 Ti Black Edition graphics card hits the fabled $999 price point," 29 Oct. 2018 Here's an excerpt from her official website: The great ones endure, and Gladys Knight has long been one of the greatest. — Kelly O'sullivan, Country Living, "Here's Proof That Gladys Knight Is Definitely NOT the Bee on The Masked Singer," 14 Feb. 2019 One challenge is that appliances are purchased far less frequently than apparel, giving shoppers fewer reasons to visit a store or website on a regular basis. — Suzanne Kapner, WSJ, "Edward Lampert’s Plan for Sears: Smaller Stores, Less Apparel," 13 Feb. 2019


In general, as far as I know, all commercial web hosts let you install SSL certificates for your site. The price varies, though, from company to company. Some give you a certificate for free. Others will install a free certificate for a one time charge. Some require you to buy a commercial certificate (which has a recurring charge). And there are those that not only require you to buy a certificate, but also impose a monthly fee for using it on your website (on top of the recurring charge for that certificate). A discussion on how to get SSL certificates (including the free ones) can be found in that article mentioned earlier. 

Remind your friends and family how much you love and appreciate them this year with some of our custom items and unique gifts. Surprise your friends with housewarming gifts that will surely make them smile as they settle into their new home. Don't stress either, because every present will get delivered right to their door! personalized doormats always make a great personalized gift, especially when someone is moving into their new home.
Start with a blank slate or choose from over 500 designer-made templates. With the world’s most innovative drag and drop website builder, you can customize anything you want. Create beautiful websites with video backgrounds, parallax, animation, and more—all without worrying about code. With the Wix Editor, you can design the most stunning websites, all on your own.
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to effect the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.
The ‘url’ (Uniform Resource Locator) is the website address you see on the top of the browser (example www.goggle.com). You can promote your ‘url’ through social media or share it to your friends or relatives, so they too can enjoy the benefits of Laminine by ordering online. Shipping and handling will be done by the parent company, LifePharm Global Network.

No matter who you are—photographer, restaurant owner, musician, hotelier and more, you can manage your website and business all in one place. With Wix, the possibilities are really endless! We offer 200 Apps and services to make it easier for you to grow your business or brand online. Easily send beautiful emails, start your own blog, get booked online, open your own online store and more.
A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.
Once you know your template category, have fun choosing a design you love. There are lots of different styles - minimal, fun, professional, contemporary and more. You can view and edit any template - they’re all free. If there is something you don’t need, like a section or page, you can always delete it. Think of your template as a starting point. You can change anything you want, so have fun with it!
Certain products not eligible for offers or discounts (including clearance items), and such designation will appear on the product detail page. Limit one offer or discount per order. Offers and discounts will appear at last checkout screen and cannot be combined with other offers or discounts. Offers and discounts do not apply to gift cards or certificates, international or same-day delivery, shipping, care and handling, personalization fees, taxes, third-party hosted products (e.g. wine). Free Shipping offers, if any, are valid for standard delivery.
If you’re trying to build a large ecommerce store, here’s how to setup WooCommerce and WordPress (one of the most popular ways to add products to your store). Less tech-savvy beginners may prefer using a simplistic website builder. The most common choice is to build an online store with Shopify. Although website costs can vary, but consider reading up on the top questions to ask when hiring a website designer.
Don’t slice your audiences too thin. It’s dangerous to only show a site visitor what they are inclined to view and buy. Beware of pigeonholing visitors and industries too much and lowering value with hyper personalization. Instead, give visitors the opportunity to break out of the personalized experiences you’ve chosen for them. This lets them discover new things and gives you the chance to further evolve your personalization efforts. 

For those who don't have Windows 10 but need Microsoft Edge, and those who run a Mac (and thus do not have either Edge or Internet Explorer), all is not lost. You can use a piece of software called a virtual machine, which mimics a completely separate computer running within your real computer. Information about this can be found in the article How to Check Your Website with Multiple Browsers on a Single Machine (Cross-Browser Compatibility Checking).

Great research and Excellent Idea, I have seen eCommerce websites using a different design and products listing landing page depend on users and location.Google is aware of it too and it's showing the results as per location. One more thing is if you can not change the layout or design of a landing page, you can change texts appears on it. for example, Since last year, when you log in on Moz, It detects the local time and according to it displays welcome texts like Good Morning, Good Afternoon, Good Evening and it's really impressive.
In February 2009, Netcraft, an Internet monitoring company that has tracked Web growth since 1995, reported that there were 215,675,903 websites with domain names and content on them in 2009, compared to just 19,732 websites in August 1995.[7] After reaching 1 billion websites in September 2014, a milestone confirmed by NetCraft in its October 2014 Web Server Survey and that Internet Live Stats was the first to announce—as attested by this tweet from the inventor of the World Wide Web himself, Tim Berners-Lee—the number of websites in the world has subsequently declined, reverting to a level below 1 billion. This is due to the monthly fluctuations in the count of inactive websites. The number of websites continued growing to over 1 billion by March 2016, and has continued growing since.[8]
Windows Installer XML Toolset (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer packages from XML. It consists of a command-line environment that developers may integrate into their build processes to build MSI and MSM packages. WiX was the first Microsoft project to be released under an open-source license,[2] the Common Public License.[3] It was also the first Microsoft project to be hosted on an external website.
It's simple. With Wix, you get the freedom to create a free website that looks exactly the way you want. It doesn't matter how experienced you are. Prefer to have a website built for you? Try Wix ADI. Need advanced code capabilities? You've got that too. With Wix, you get the whole package, including a website builder, reliable web hosting, top security, and the best SEO for your website. And that's not all, our dedicated Support Team is always here for you.
This personalization campaign was, importantly, an A/B test: 50% of homepage visitors saw the old version, and 50% saw a personalized one. Personalization is a hypothesis like any other design/functionality change and should be treated with similar rigor as A/B testing. You want to know that the personalization is improving the experience/conversion rate/metrics, not decreasing them.
This is troubling. Marketers spend so much time and energy developing personas and messaging for the myriad audiences we want to turn into customers. But it usually stops there. It’s time we start extending this persona-driven, personalized marketing to our websites, and specifically the homepage. The homepage is the proverbial front door of our brands; often a landing page, it’s the first page you’ll go to find out who a company is and what it does.
Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”
You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Internet Explorer 11 and Microsoft Edge. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors' machines. In addition, if you have a smartphone, try out your site there too.
Although there are many considerations in web design, as a beginner, your first step is to actually get something out onto the web. The fine-tuning can come after you've figured out how to publish a basic web page. One way is to use a WYSIWYG ("What You See Is What You Get") web editor to do it. Such editors allow you to design your site visually, without having to deal with the technical details. They work just like a normal wordprocessor.
In February 2009, Netcraft, an Internet monitoring company that has tracked Web growth since 1995, reported that there were 215,675,903 websites with domain names and content on them in 2009, compared to just 19,732 websites in August 1995.[7] After reaching 1 billion websites in September 2014, a milestone confirmed by NetCraft in its October 2014 Web Server Survey and that Internet Live Stats was the first to announce—as attested by this tweet from the inventor of the World Wide Web himself, Tim Berners-Lee—the number of websites in the world has subsequently declined, reverting to a level below 1 billion. This is due to the monthly fluctuations in the count of inactive websites. The number of websites continued growing to over 1 billion by March 2016, and has continued growing since.[8]
After knowing why we were personalizing, the next question becomes what are we personalizing and for whom? The “for whom” part of this question was our starting place. It’s the best starting point for any personalization campaign. You must define your audience (aka who you’re personalizing for) before you decide on the experience (aka what you’re going to show them).
After selecting a template, make it your own. You can customize anything you see and add stunning design features like image galleries, video backgrounds and more. When it comes to content, it’s important to include information like your business name, logo and contact details, so clients can easily get in touch. With Wix website builder, you have the freedom to make your website look exactly the way you want. 
Google have personalised search results for years. It's the sites that need to catch up. Personalisation is key to conversion in my opinion. If I walk out of a store and someone says "thanks for coming, see you soon Mr Price" I'm well happy. We all love a bit of special treatment and this is not new, it human nature. The ability to do it online, properly and effectively is what's new (relatively).
Social news	A social news website features user-posted stories that are ranked based on popularity. Users can comment on these posts, and these comments may also be ranked. Since their emergence with the birth of web 2.0, these sites are used to link many types of information including news, humor, support, and discussion. Social news sites allegedly facilitate democratic participation on the web.	Reddit, Digg, SlashDot 

Every personalization campaign is a hypothesis that should be measured. Don’t take for granted that all personalization will work. Take a measured and calculated approach and test its impact just as you test other site changes. This is why our product automatically ensures that 5% of your site traffic will see the default version of any page you’re testing.
Creating a personalized gift is easy and fun! The first step is to decide their personalized style; something engraved, monogrammed, or custom-made is always a great idea! Custom gifts can be sent on any occasion. For example, personalized anniversary gifts are a great way to celebrate your love with that special someone. Our Soul Mates Acrylic Heart will make the perfect center piece for your coffee table or work desk when you have it engraved with you and your special someone’s name. Looking to reward that report card or goal at the big game? Choose from the best personalized gifts for kids and make their weekend special!
Social news A social news website features user-posted stories that are ranked based on popularity. Users can comment on these posts, and these comments may also be ranked. Since their emergence with the birth of web 2.0, these sites are used to link many types of information including news, humor, support, and discussion. Social news sites allegedly facilitate democratic participation on the web. Reddit, Digg, SlashDot
Great article with useful guidance. I have been working colleagues to increase the targeting and tailoring of our online engagement. One of our greatest challenges is the time and capacity commitment tailoiring engagement requires - I'm interested to understand if you look at or model the costs of increased capacity against the rewards of increased audience engagement and if these are reflected in your performance analysis
Do website personalization because it’s valuable, not just because you can. There is a lot of discussion out there about personalization being “creepy.” Take this to heart as you start designing your personalization campaigns. Make sure you are somehow adding to the visitor’s experience, whether you’re helping them better understand your company or more effectively achieve their goals.
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