Great article with useful guidance. I have been working colleagues to increase the targeting and tailoring of our online engagement. One of our greatest challenges is the time and capacity commitment tailoiring engagement requires - I'm interested to understand if you look at or model the costs of increased capacity against the rewards of increased audience engagement and if these are reflected in your performance analysis
"Process design" (in contrast to "design process" mentioned above) refers to the planning of routine steps of a process aside from the expected result. Processes (in general) are treated as a product of design, not the method of design. The term originated with the industrial designing of chemical processes. With the increasing complexities of the information age, consultants and executives have found the term useful to describe the design of business processes as well as manufacturing processes.

The person designing is called a designer, which is also a term used for people who work professionally in one of the various design areas usually specifying which area is being dealt with (such as a textile designer, fashion designer, product designer, concept designer, web designer or interior designer). A designer's sequence of activities is called a design process while the scientific study of design is called design science.[1][4][5][6]
plan, design, plot, scheme, project mean a method devised for making or doing something or achieving an end. plan always implies mental formulation and sometimes graphic representation. plans for a house design often suggests a particular pattern and some degree of achieved order or harmony. a design for a new dress plot implies a laying out in clearly distinguished sections with attention to their relations and proportions. the plot of the play scheme stresses calculation of the end in view and may apply to a plan motivated by craftiness and self-interest. a scheme to defraud the government project often stresses imaginative scope and vision. a project to develop the waterfront
plan, design, plot, scheme, project mean a method devised for making or doing something or achieving an end. plan always implies mental formulation and sometimes graphic representation. plans for a house design often suggests a particular pattern and some degree of achieved order or harmony. a design for a new dress plot implies a laying out in clearly distinguished sections with attention to their relations and proportions. the plot of the play scheme stresses calculation of the end in view and may apply to a plan motivated by craftiness and self-interest. a scheme to defraud the government project often stresses imaginative scope and vision. a project to develop the waterfront
To support account-based marketing (ABM). ABM is an approach to marketing and selling that deliberately aligns sales and marketing around a list of important accounts and delivers targeted campaigns to engage those accounts. The goal is to be highly intentional with who you sell to and nurturing those interactions with personalized content. This personalization campaign was intended to drive engagement with our target accounts.
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Substantial disagreement exists concerning how designers in many fields, whether amateur or professional, alone or in teams, produce designs. Kees Dorst and Judith Dijkhuis, both designers themselves, argued that "there are many ways of describing design processes" and discussed "two basic and fundamentally different ways",[8] both of which have several names. The prevailing view has been called "the rational model",[9] "technical problem solving"[10] and "the reason-centric perspective".[11] The alternative view has been called "reflection-in-action",[10] "evolutionary design",[6] "co-evolution",[12] and "the action-centric perspective".[11]
Great research and Excellent Idea, I have seen eCommerce websites using a different design and products listing landing page depend on users and location.Google is aware of it too and it's showing the results as per location. One more thing is if you can not change the layout or design of a landing page, you can change texts appears on it. for example, Since last year, when you log in on Moz, It detects the local time and according to it displays welcome texts like Good Morning, Good Afternoon, Good Evening and it's really impressive.
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No matter what your business or passion is, Wix has a template for you - packed with features you’ll love. There are over a dozen categories including music, design, online store, photography, business and much more. All Wix website templates come with the same core features and are fully customizable, so you can choose a template and change anything to make it yours.

In 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online emporium of books and music. In an interview with the Washington Post that year, Bezos made a visionary statement about the web. “If we have 4.5 million customers, we shouldn’t have one store. We should have 4.5 million stores,” he said.
However, in 2019, a website building platform, also called a “content management system” (CMS), can be used to easily build and customize a website without having to use code. A website building platform is software that does all the complex work of coding for you, so you don’t need to learn how to create a website from scratch with code. It lets you build and edit a website through your internet browser, change your design and layout with the click of a button, and create pages and posts using a simple editor that is similar to most common text editors. 
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